NoGood
31/100TF ScoreLimited verified evidence · why?
- Strongest pillar
- Review integrity — 6/6
- Weakest pillar
- Ongoing delivery and maintenance — 0/6
- Evidence freshness
- 3 Aug 2026
- Checks run
- 7 of 20
What would change it: 13 of 20 ladder checks are still outstanding on our side. Running them is the largest single change available to this number, in either direction.
Measures how complete our evidence is, not how good the agency is. See the full breakdown.
- ✓ Verified AI SEO specialist
- Self-reported
- Early profile
- Evidence reviewed 3 Aug 2026
These are the firm's own statements, published as such. We haven't been able to confirm them yet.
- Best fit
- Consumer, SaaS, or healthcare brands wanting AEO tied to full growth marketing.
- Not ideal for
- Anyone who needs independently verified reviews before committing, wants a neutral, third-party-audited AI-visibility benchmark rather than a vendor-reported one, or wants a narrow AEO-only specialist rather than a full growth-marketing suite.
- Strongest at
- Answer Engine Optimization and Goodie AI tracking
- What to verify
- Discoverable contract length and exit terms did not pass — Not disclosed
- Verified location
- New York — US-based
- AI-specific team
- Not disclosed
- AI projects delivered
- Not disclosed
- Pricing model
- Goodie $495/mo; full AEO $2K–25K+/mo
- Team size
- Not disclosed
- Delivering AI SEO since
- AI/GEO practice since ~2024
- Typical project size
- Not disclosed
- Founded
- 2016
Researched and written by us from public record, before NoGood was asked. We have not heard back from NoGood yet. Nothing here is invented, but the details are stated rather than independently verified, and the firm has not reviewed them. If this is your firm, correct it — that is free, and always will be.
Editorial take
NoGood is genuinely rare in this set for having built its own measurement product — Goodie tracks citations and sentiment across four major LLMs in real time, which is more infrastructure than most agencies bother with. But the number everyone quotes about them, a 335% jump in AI-sourced traffic, comes from Goodie's own case study, not an outside source, and only one review turned up anywhere online despite a client list that includes Oura and Procter & Gamble. Ask for references before treating that number as settled.
Written by us from public record. It is not the agency's own copy, and the agency can’t edit it — claiming a profile adds a labelled right of reply, it does not replace this.
What they work with
Their tooling, and how we established each one. A tool a firm merely names is labelled as their statement; calling one a specialism is a capability claim and needs corroboration.
We haven’t established what NoGood works with yet. That’s our backlog, not a finding about them — an empty stack here means we haven’t asked.
Services
- Answer Engine OptimizationNo public detail provided
- Goodie AI trackingNo public detail provided
- Paid mediaNo public detail provided
- CRONo public detail provided
- Lifecycle marketingNo public detail provided
- Digital PRNo public detail provided
Capabilities we established
- AI search visibility
- AI visibility measurement
Evidence
0 publicly verified · 0 confidentially reviewed · 15 self-reported · 0 outstanding
Self-reported
The agency's own statements, published as such. Not corroborated, and not presented as though they were.
4 LLMs — tracked in real time by Goodie: ChatGPT, Claude, Gemini, Perplexity
Worked with Spring Health
Worked with Oura
Worked with Procter & Gamble
Worked with ByteDance
Clutch: rating not shown from 1 review
No review profile found on Other aggregators
Answer Engine Optimization
Goodie AI tracking
Paid media
CRO
Lifecycle marketing
Digital PR
AI SEO / GEO — 35% of engagements
Other services — 65% of engagements
Sources behind these statements
What the evidence actually is. “Publicly verified” reads very differently resting on a case study than on a pricing page, so we name the artefact.
Public case study
4 LLMs — tracked in real time by Goodie: ChatGPT, Claude, Gemini, Perplexity
Client reference
Worked with Spring Health
Client reference
Worked with Oura
Client reference
Worked with Procter & Gamble
Client reference
Worked with ByteDance
Review profile
Clutch: rating not shown from 1 review
Review profile
No review profile found on Other aggregators
Service line
Answer Engine Optimization
Service line
Goodie AI tracking
Service line
Paid media
Service line
CRO
Service line
Lifecycle marketing
Service line
Digital PR
Service line
AI SEO / GEO — 35% of engagements
Service line
Other services — 65% of engagements
What is still outstanding
- 13 of 20 ladder checks have not been run yet. That is our backlog, not a finding about this firm.
- Business legitimacy: 4 checks are still outstanding on our side.
- Track record: 3 checks are still outstanding on our side.
- AI SEO specialism: Discoverable contract length and exit terms did not pass (Not disclosed). 6 checks are still outstanding on our side.
Verification record
Strongest on track record, weakest on business legitimacy
- Business legitimacy0 of 4
Is this a real, trading, identifiable firm?
- Track record2 of 5
Has anyone outside the firm confirmed the work?
- AI SEO specialism4 of 11
Is AI SEO genuinely what they do?
How the TF Score is built
- Business legitimacy0 / 12
Is this a real, trading, identifiable company — registered, contactable and continuously operating?
- Evidence quality and delivery record0 / 16
Can the work be corroborated by someone other than the firm — named clients, reachable references, published results?
- Independent validation5 / 10
Does anything outside the firm's own website confirm what it says about itself?
- Transparency3 / 10
Does the firm publish what it charges, how long you are committed, and what it is actually doing for the money?
- Evidence freshness3 / 6
How recently was any of this last checked? In AI search a two-year-old finding is about a different product.
- Review integrity6 / 6
Are the reviews that exist relevant to this work and plausibly independent, rather than a wall of five-star ratings about something else?
- Measurable AI-search outcomes3 / 10
Can the firm say how it knows whether AI visibility moved — a named measurement stack, a defined KPI, and a result reported against it?
- Technical AI SEO depthNot yet scored
Needs a ladder check. Excluded from the denominator until it has one.
- Defined AI SEO practice5 / 8
Is AI search a named service with a named person behind it and a history, or a page added last quarter?
- Editorial and content governanceNot yet scored
Needs a ladder check. Excluded from the denominator until it has one.
- Ongoing delivery and maintenance0 / 6
Is there capacity to keep doing the work, and terms that describe an ongoing engagement rather than a one-off?
Total 31 / 100. This measures how complete our evidence is — not how good the agency is. A low number means we have less to show you, which is not the same as a firm being worse.
Clients
Who they work with
- Startup / seed — does not
- SMB — does not
- Mid-market — does not
- Enterprise — does not
- Client-size focus
- Not disclosed
- Industry focus
- Not disclosed
Named clients we corroborated
- Spring Health
- Oura
- Procter & Gamble
- ByteDance
Pricing
- Model
- Not disclosed
- Published rate
- Goodie $495/mo; full AEO $2K–25K+/mo
- Commitment
- Not disclosed
- Typical project size
- Not disclosed
What that means: This firm does not publish how it charges. That is common, and it is also the single most useful thing you can ask on a first call.
Reviews
- ClutchProfile exists — read it thereRead on Clutch →
- Other aggregatorsNo profile found
What the reviews actually say
Only one review found on Clutch — thin independent validation relative to a client roster that includes Spring Health, Oura, and Procter & Gamble.
We publish no rating of our own, and reviews never affect this firm's position on any page or any badge it carries. We also do not reprint ratings from platforms that collected them for themselves — Clutch, G2 and the rest own that work, so we tell you a profile exists and send you there to read it.
Relevance matters more than the average here: independent reviews found.
How they say they work
- AEO named as a core service, not an add-on
- LLM visibility audits, technical AEO, entity signals, digital PR
- Prompt-gap analysis: reverse-engineering buyer questions asked to AI
- Goodie: proprietary real-time tracking across 4 major LLMs
source: agency's own published AEO service pages.
What we could see them ship
- Named clients: Spring Health, Oura, Procter & Gamble, ByteDance
- Headline "335% AI-traffic increase" stat sourced from Goodie itself, not a neutral third party
- Only one review found on Clutch despite the client roster's scale
source: agency's own case studies, Clutch, third-party agency reviews.
Recorded from the firm’s own published material and named third-party sources. Stated, not verified — the difference is on every line of the evidence section.
Where they came from
Founded by Mostafa ElBermawy, a former archaeologist turned self-taught developer and startup growth advisor. CB Insights cites 2016; the founder's own account in a past interview says 2017.
Published research
No standalone benchmark study found. Goodie itself functions as an ongoing measurement product (citations, share of voice, sentiment tracking) rather than a one-off research report — the closest equivalent to original research in their public output. source: agency's own product and service pages.
source: agency's own product and service pages.
Record
- Evidence last reviewed
- 3 Aug 2026
- Checks run
- 7 of 20
- Statements on record
- 15
- Profile operated by
- TrustedFirms — unclaimed
Change history
Nothing has been superseded yet. When a statement changes we keep the old one here rather than overwriting it — that’s what makes a review date mean something.
Something wrong on this page? Factual corrections are free and open to anyone, whether or not the firm is a customer. Tell us what is wrong.
Similar agencies for this buyer
Same category, same register, ordered exactly as the category page orders them. We do not compute a similarity score — that would be a second ranking nobody asked for.
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